Gold Brands is the Philippines beacon and gold brand seal of branding excellence. The Organization promotes the positive values of branding and pays tribute to exceptional and finest brands. The Gold Brand seal showcases branding excellence, and will inspire other brands to succeed in delivering excellent and innovative brands to their patrons.
The goal of Gold Brands Organization is to honor exceptional brands and assist the brands promoted through various promotional branding programs and non-traditional & traditional approach below the line activities highlighting the admirable qualities of the brands, lead and help the consumers what brands to buy and patronize. The Gold Brands Organization also searches for brands that are most promising and highly potential of becoming the next important star brand in their respective brand category. The prestigious seal of Gold Brands once given to the appointed Gold Brand is for lifetime use for all the brands advertising and marketing efforts by the company brand custodian, and will share limelight of red carpet tribute with the Philippines Most Powerful and Admired Brands. The seal of Gold Brands attached to the brands are treated as a strong and differentiating asset of product branding, and will earn a place within the brand and consumer decision process and will be perceived as differentiator in the market place.
The Gold Brands Council Philippines is composed of an independent and voluntary council of branding experts with deep appreciation of branding ethics in the country. This group features experts from branding, marketing, advertising, business, education and public relations. Only those brands passed the rigorous screening and criteria , approved and validated by the independent Gold Brands Council are invited for inclusion in the Gold Brands program. The brands who garnered lowest points are disregarded and the leading brands are awarded the seal of Gold Brand and invited to join the honor roll program. Those brands accepting the call invitation to participate in the Gold Brands honor roll program enjoy a comprehensive red carpet treatment of promotional benefits.
The Gold Brands is a beacon of Filipino branding excellence that spotlight admirable qualities of versatility, innovativeness and ingenuenity. It will bring corporate brand winners who have made a difference and huge contribution to the countrys economic machine through excellent branding strategies. Despite the threats of financial instability and global recession, along with natural disasters that took a huge toll on some corporate brands, these brands have shown remarkable resilience that has successfully helped them weather the storms.
A Red Carpet Gathering of The Philippines' Most Admired Brands ONE in GOLD